The redefinition of the cultivation model and utilization of Medicinal & Aromatic Plants (MAPs) based on cooperation, openness, innovation and the principles of business administration is considered imperative so as MAPs to form a viable business idea/proposition.
Each stage of development, implementation and dissemination of any idea is a project. The successful implementation of Project Management is one of the key elements that lead both organizations and individuals who constitute them, to harmonious and efficient development. But theory does not offer much! The issue is the application! So Applied Project Management which is enriched with elements of sustainability is the key that opens the door to the development and production of real value!
AgroFood sector worldwide has to face many challenges, but it has to exploit all the opportunities which are undoubtedly exist. To make this possible, a well-designed system is required that is configured with an approach based on common sense, on strategic planning and on a vision for sustainability, in contrast to what has been done until now and which was targeted only to the value and profit.