Business Exploitation of Medicinal & Aromatic Plants-MAPs
The redefinition of the cultivation model and utilization of Medicinal & Aromatic Plants (MAPs) based on cooperation, openness, innovation and the principles of business administration is considered imperative so as MAPs to form a viable business idea/proposition.
Objectives/Topics:
The presentation of scientific data and market research data of MAPs, of good practices which are applied globally by successful companies of the industry and the developments at the level of applied agricultural research aims at a structured and focused participants training as Entrepreneur of the agro-food sector and not as simple farmers and/or processors, turning every difficulty into an opportunity.
Potential investors will be trained in the development and management of agricultural enterprises in the field of MAPs and in the way of promoting the primary and/or secondary products in the local and international market based on good practices and processes of agricultural science and of the science of business administration (branding).
By the end of the course students will be able to:
- Know and to decode the trends of the world market of MAPs and translate them into opportunities
- Choose for cultivation and/or processing plant species requested by the global market
- Know the uses and properties of specific MAPs
- Be aware of the types of primary and secondary products of MAPs
- Use basic tools of Business Administration such as Export Business Plan in order to grow their business
- Recognize the need of using the best practices of project management at every stage of their business development
- Choose new modern methods of promoting products like Social Media, Gamification etc.
Who should attend:
- Producers and/or nursery owners who want to be engaged in the cultivation of MAPs
- Individuals who either hold land and want to invest in innovative new crops
- Investors who see the cultivation of MAPs as a promising investment opportunity
- Corporate executives who think the use of MAPs as an opportunity to change business direction
- Governmental organizations’ employees of the agro-food sector that want to provide updated information to any interested party
- Cooperatives engaged in the production and /or processing of agricultural products
- People engaged in the holistic approach towards health and wellness, Pharmacists
Training method:
By using modern training techniques and tools in a structured framework that has the form of a workshop with many practical exercises that integrate the disciplines which are referred to the workshop’s topics, participants will be able to implement immediately and effectively what they have learned.
Duration:
12-24 hours
Instructor:
Dimitra E. Zervaki, ΕΜΒΑ, PMP, ΤΤΤ