The Business first… The Product comes next

The Business first… The Product comes next During a meeting I had some time ago with a client of mine, we had a small discussion about the reality of Agrifood Sector in Greece. As a guest of the Detrop Exhibition which took place at Thessaloniki, he observed that there were several Greek companies that had…

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What is “The Minimum Viable Business-MVB”;

The term «Minimum Viable Product-MVP» has been known by Eric Ries, writer of the book «The Lean Startup» (a book that I recommend you to study… not read). This term represents a mindset and not a strategy as we often read in many posts. This mindset…

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Why you Must Share the Same “WHY” with Your Customers?

Recently I read an article at http://www.entrepreneur.com entitled «2 Key Lessons in Brand Building» written by David Hagenbuch, Associate Professor of Marketing at Messiah College. Hagenbuck referred to the reaction of a student after the projection of the new McDonald’s…

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Business Model: A Tool for Business Survival and Excellence

Many times in recent years, these years of uncertainty and risk, many companies which are considered to be successful disappear from the business map. The easy answer to the question “Why is this happening” is the economic crisis. But is this the truth? And if so then why other companies manage to survive and they launch despite the recession?

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Project Management is not a Choice! It is a Must!

Yes! And this is something which I will never stop telling! And the most important reason for that? To trigger all those who use the word “Project” so easily, without considering what exactly a project is and how one should manage it. There are of course and other reasons that are going to be mentioned subsequently…

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Creativity: Support or Expansion?

I have read on online Entrepreneur a post entitled: “Find People Who Actually Support Your Creativity and other must-read business tips” by Brian Patrick Eha, proposing us that we have to be surrounded by people who encourage us to keep up our efforts which are based on our unique creative ideas. The key of this article was the word “encouragement”.

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Ideas, Rabbits and Management

Let’s put some magic in Management! Let’s become hat-trick performers producing ideas that generate value and impress people’s hearts!

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Creativity… from the Heart!

“We are not going to achieve a safe driving into the complex environment of the future, if we are constantly glued to the driver’s mirror. If we act like this, we are probably brainless.”

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