New Cooperation With the Organization Jugend- & Kulturprojekt e.V. (JKPeV)
A new cooperation with the organization JKPEV starts! A co-operation that is added to the existing one, which has been running for 4 years and enhances it…
CreativeLab: A Workshop Promoting Creative Economy Takes Place in Thessaloniki!
In this blog post I refer to a project of non-formal education, which is going to take place in Thessaloniki (yes! Not in Athens!), from 25 to 30 of June, entitled “CrateiveLab”…
The Business first… The Product comes next
The Business first… The Product comes next During a meeting I had some time ago with a client of mine, we had a small discussion about the reality of Agrifood Sector in Greece. As a guest of the Detrop Exhibition which took place at Thessaloniki, he observed that there were several Greek companies that had…
What is “The Minimum Viable Business-MVB”;
The term «Minimum Viable Product-MVP» has been known by Eric Ries, writer of the book «The Lean Startup» (a book that I recommend you to study… not read). This term represents a mindset and not a strategy as we often read in many posts. This mindset…
Why you Must Share the Same “WHY” with Your Customers?
Recently I read an article at http://www.entrepreneur.com entitled «2 Key Lessons in Brand Building» written by David Hagenbuch, Associate Professor of Marketing at Messiah College. Hagenbuck referred to the reaction of a student after the projection of the new McDonald’s…