Agrifood Sector, even if we haven’t realised it, is one of the most important sector for our lives-from the food we eat to the clothes we wear to the natural environment around us.
New Innovative Crops-Aromatic & Medicinal Plants and Native Plant Species/New Flower Crops, are a very singificant part of the Agrifood Sector as applied research indicates at primary and secondary production level worldwide. With the term “New Innovative Crops” we could name any crop which is treated in an alternative, more sustainable way.
The modus operandi of businesses /organizations that are involved in this field does not lead to the full development of the potential of these crops so as to produce products that contribute to the well-being of people and the environment.
The production process is the “easy” part. What is lacking in the industry is a business mindset that stems from the heart. Those involved with the New Innovative Crops should find their own Vantage Angle and to act as an example for other business sectors!