The term «Minimum Viable Product-MVP» has been known by Eric Ries, writer of the book «The Lean Startup» (a book that I recommend you to study… not read). This term represents a mindset and not a strategy as we often read in many posts. This mindset…
Recently I read an article at http://www.entrepreneur.com entitled «2 Key Lessons in Brand Building» written by David Hagenbuch, Associate Professor of Marketing at Messiah College. Hagenbuck referred to the reaction of a student after the projection of the new McDonald’s…
Every day I am more and more surprised with people. By the way they think, act, exist…
Many times in recent years, these years of uncertainty and risk, many companies which are considered to be successful disappear from the business map. The easy answer to the question “Why is this happening” is the economic crisis. But is this the truth? And if so then why other companies manage to survive and they launch despite the recession?